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	<title>Comments on: Rappelz, following Evony&#8217;s sexist footsteps</title>
	<atom:link href="http://borderhouseblog.com/?feed=rss2&#038;p=801" rel="self" type="application/rss+xml" />
	<link>http://borderhouseblog.com/?p=801</link>
	<description>Breaking down borders in video games.</description>
	<lastBuildDate>Thu, 09 Sep 2010 21:51:03 -0700</lastBuildDate>
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		<title>By: Matt</title>
		<link>http://borderhouseblog.com/?p=801&#038;cpage=1#comment-5440</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Wed, 30 Jun 2010 22:49:58 +0000</pubDate>
		<guid isPermaLink="false">http://borderhouseblog.com/?p=801#comment-5440</guid>
		<description>Oops, first link was supposed to be &lt;a href=&quot;http://feature.mmosite.com/content/2008-08-12/20080812001204568.shtml&quot; rel=&quot;nofollow&quot;&gt;this&lt;/a&gt;.</description>
		<content:encoded><![CDATA[<p>Oops, first link was supposed to be <a href="http://feature.mmosite.com/content/2008-08-12/20080812001204568.shtml" rel="nofollow" onclick="pageTracker._trackPageview('/outgoing/feature.mmosite.com/content/2008-08-12/20080812001204568.shtml?referer=');">this</a>.</p>
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		<title>By: Matt</title>
		<link>http://borderhouseblog.com/?p=801&#038;cpage=1#comment-5439</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Wed, 30 Jun 2010 22:47:44 +0000</pubDate>
		<guid isPermaLink="false">http://borderhouseblog.com/?p=801#comment-5439</guid>
		<description>o_O!!!

&lt;a&gt;And the new versions look pretty damn good too&lt;/a&gt;... if this was available to users outside the ME I&#039;d install and play a few rounds of this thing just on principle.

As for stuff coming from companies... I have no idea how much Gala-Net had to say over what appears to be &lt;a href=&quot;http://www.examiner.com/x-5353-MMORPG-Examiner~y2009m4d30-The-beginning-of-the-Middle-Eastern-MMO-scene-Game-Power-7-and-Arabic-Rappelz&quot; rel=&quot;nofollow&quot;&gt;Game Power 7&#039;s own policies&lt;/a&gt;.</description>
		<content:encoded><![CDATA[<p>o_O!!!</p>
<p><a>And the new versions look pretty damn good too</a>&#8230; if this was available to users outside the ME I&#8217;d install and play a few rounds of this thing just on principle.</p>
<p>As for stuff coming from companies&#8230; I have no idea how much Gala-Net had to say over what appears to be <a href="http://www.examiner.com/x-5353-MMORPG-Examiner~y2009m4d30-The-beginning-of-the-Middle-Eastern-MMO-scene-Game-Power-7-and-Arabic-Rappelz" rel="nofollow" onclick="pageTracker._trackPageview('/outgoing/www.examiner.com/x-5353-MMORPG-Examiner_y2009m4d30-The-beginning-of-the-Middle-Eastern-MMO-scene-Game-Power-7-and-Arabic-Rappelz?referer=');">Game Power 7&#8242;s own policies</a>.</p>
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		<title>By: Matt</title>
		<link>http://borderhouseblog.com/?p=801&#038;cpage=1#comment-5438</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Wed, 30 Jun 2010 22:31:13 +0000</pubDate>
		<guid isPermaLink="false">http://borderhouseblog.com/?p=801#comment-5438</guid>
		<description>&quot;Over 6 Million Gamers Eagerly Await You&quot; --wait, &lt;i&gt;what&lt;/i&gt;??

If the most obvious and sexist interpretation of the ad applies, then the default gamer according to the ad&#039;s intent is this hornytoad young male, probably het, with a bit of latent homophobia they picked up in their youth (because really we&#039;re brought up in a culture where it&#039;s been about 15 years since kids in middle school couldn&#039;t even see the problem in openly advocating gaybashing).

Which means the ad is structured like this: 1. Show something sexualized to catch the reader&#039;s attention through arousal. 2. Conclude by telling that someone is &quot;eagerly awaiting&quot; the reader. 3. In that message, tell them that that someone.... might well be 6 million other dudes?

What???


The alternative, that the ad is meant to target lesbians who assume other gamers are lesbians, seems more internally consistent though I would be surprised if it were the intent.</description>
		<content:encoded><![CDATA[<p>&#8220;Over 6 Million Gamers Eagerly Await You&#8221; &#8211;wait, <i>what</i>??</p>
<p>If the most obvious and sexist interpretation of the ad applies, then the default gamer according to the ad&#8217;s intent is this hornytoad young male, probably het, with a bit of latent homophobia they picked up in their youth (because really we&#8217;re brought up in a culture where it&#8217;s been about 15 years since kids in middle school couldn&#8217;t even see the problem in openly advocating gaybashing).</p>
<p>Which means the ad is structured like this: 1. Show something sexualized to catch the reader&#8217;s attention through arousal. 2. Conclude by telling that someone is &#8220;eagerly awaiting&#8221; the reader. 3. In that message, tell them that that someone&#8230;. might well be 6 million other dudes?</p>
<p>What???</p>
<p>The alternative, that the ad is meant to target lesbians who assume other gamers are lesbians, seems more internally consistent though I would be surprised if it were the intent.</p>
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		<title>By: Matt</title>
		<link>http://borderhouseblog.com/?p=801&#038;cpage=1#comment-5437</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Wed, 30 Jun 2010 22:06:15 +0000</pubDate>
		<guid isPermaLink="false">http://borderhouseblog.com/?p=801#comment-5437</guid>
		<description>Actually googling &quot;naked humans&quot; is inordinately amusing. :D</description>
		<content:encoded><![CDATA[<p>Actually googling &#8220;naked humans&#8221; is inordinately amusing. <img src='http://borderhouseblog.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
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		<title>By: Erika</title>
		<link>http://borderhouseblog.com/?p=801&#038;cpage=1#comment-1018</link>
		<dc:creator>Erika</dc:creator>
		<pubDate>Wed, 23 Dec 2009 18:42:43 +0000</pubDate>
		<guid isPermaLink="false">http://borderhouseblog.com/?p=801#comment-1018</guid>
		<description>I saw that ad yesterday for the first time!  Aside from the annoying &quot;all gamers like boobs&quot; thing, I was taken aback by the &quot;over six million&quot; figure.  

A game I&#039;ve never heard of already has half as many players as WOW?  Really?  Sure.</description>
		<content:encoded><![CDATA[<p>I saw that ad yesterday for the first time!  Aside from the annoying &#8220;all gamers like boobs&#8221; thing, I was taken aback by the &#8220;over six million&#8221; figure.  </p>
<p>A game I&#8217;ve never heard of already has half as many players as WOW?  Really?  Sure.</p>
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		<title>By: Thefremen</title>
		<link>http://borderhouseblog.com/?p=801&#038;cpage=1#comment-901</link>
		<dc:creator>Thefremen</dc:creator>
		<pubDate>Sun, 20 Dec 2009 10:25:29 +0000</pubDate>
		<guid isPermaLink="false">http://borderhouseblog.com/?p=801#comment-901</guid>
		<description>300: the MMO.</description>
		<content:encoded><![CDATA[<p>300: the MMO.</p>
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		<title>By: koipond</title>
		<link>http://borderhouseblog.com/?p=801&#038;cpage=1#comment-886</link>
		<dc:creator>koipond</dc:creator>
		<pubDate>Sat, 19 Dec 2009 20:09:30 +0000</pubDate>
		<guid isPermaLink="false">http://borderhouseblog.com/?p=801#comment-886</guid>
		<description>*psssh* I mean, women don&#039;t play games.  RIght?  Right? Why would anyone want that.  Right?  Right?</description>
		<content:encoded><![CDATA[<p>*psssh* I mean, women don&#8217;t play games.  RIght?  Right? Why would anyone want that.  Right?  Right?</p>
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		<title>By: YelloBird</title>
		<link>http://borderhouseblog.com/?p=801&#038;cpage=1#comment-885</link>
		<dc:creator>YelloBird</dc:creator>
		<pubDate>Sat, 19 Dec 2009 19:35:26 +0000</pubDate>
		<guid isPermaLink="false">http://borderhouseblog.com/?p=801#comment-885</guid>
		<description>I wonder if anybody ever tried to advertise their MMO with well toned male bodies including 6-pack plate mail ?</description>
		<content:encoded><![CDATA[<p>I wonder if anybody ever tried to advertise their MMO with well toned male bodies including 6-pack plate mail ?</p>
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		<title>By: Thefremen</title>
		<link>http://borderhouseblog.com/?p=801&#038;cpage=1#comment-872</link>
		<dc:creator>Thefremen</dc:creator>
		<pubDate>Sat, 19 Dec 2009 16:55:06 +0000</pubDate>
		<guid isPermaLink="false">http://borderhouseblog.com/?p=801#comment-872</guid>
		<description>For some reason I had it in my head that Evony wasn&#039;t doing all that good and the ads weren&#039;t working, why then would another game use the same technique? Also, why alienate more than half of your target audience? 

Just doesn&#039;t make a whole lot of sense to me. Seems like this is some sort of Republican conspiracy to distract people from the health care debate by creating free web games then making offensive web ads for them.</description>
		<content:encoded><![CDATA[<p>For some reason I had it in my head that Evony wasn&#8217;t doing all that good and the ads weren&#8217;t working, why then would another game use the same technique? Also, why alienate more than half of your target audience? </p>
<p>Just doesn&#8217;t make a whole lot of sense to me. Seems like this is some sort of Republican conspiracy to distract people from the health care debate by creating free web games then making offensive web ads for them.</p>
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		<title>By: Theurdnotwrex</title>
		<link>http://borderhouseblog.com/?p=801&#038;cpage=1#comment-853</link>
		<dc:creator>Theurdnotwrex</dc:creator>
		<pubDate>Sat, 19 Dec 2009 11:25:50 +0000</pubDate>
		<guid isPermaLink="false">http://borderhouseblog.com/?p=801#comment-853</guid>
		<description>From what I gather the earths internet is full of naked people. why would you sign up for a game when you can just google &quot;naked humans&quot; and get what you&#039;re looking for in a fraction of the time...perverts?</description>
		<content:encoded><![CDATA[<p>From what I gather the earths internet is full of naked people. why would you sign up for a game when you can just google &#8220;naked humans&#8221; and get what you&#8217;re looking for in a fraction of the time&#8230;perverts?</p>
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