[This post is off-topic, as it doesn’t involve games, social media, or virtual worlds. However, I have yet to see this reported on the web – so I feel compelled to bring attention to it.]
On my morning drive yesterday, I heard a radio commercial for Taco Bell that aggravated the heck out of me. I have Googled to the best of my ability and I am unable to find any information on this commercial, such as a transcript, to share with you all. The general gist of the commercial is as follows:
Some male tells a female (presumably his wife or girlfriend) that it’s a surprise that there is nacho cheese in a layer of the Taco Bell burrito. The woman responds with “Well, I have a surprise for you. I was born male, my name was Claudio” and her voice is lowered several octaves. After which, the male says “Ew.”
This is yet another example of media and marketing finding it “funny” that someone has transitioned from male to female. Using someone’s transgender status as being a punchline, just a funny joke to sell products. Couple that with the male responding “ew” to her coming out as transgender, which is a completely hurtful response to someone who discloses their assigned sex to someone. These aren’t jokes to people like Jorge Steven Lopez Mercado, who was decapitated, dismembered and burned for being a MTF transsexual. How about Gwen Araujo or Angie Zapata? Someone said “ew” to them and then decided to kill them because their gender identity threatened the offender’s sexual orientation and comfort in society.
How much longer are we going to consider people who are transitioning as taboo and gross? When will media realize that their normalization of transphobia makes the opinion even more widespread that transsexuals are disgusting and misleading people instead of human beings?
To contact Taco Bell about this and tell them why this is WRONG and HATEFUL:
Yum! Brands Media Inquiries – 502-874-8200