The video’s description reads:
The widely popular video game Bayonetta has had an advertising campaign that matches the on screen sexism of the game itself. In Tokyo a large billboard in the subway invited passersby to literally strip off flyers to reveal Bayonetta naked underneath. The campaign perpetuates and encourages sexual and physical harassment against women, an epidemic in Japan (and many other countries, including the United States).
After watching the video, I couldn’t help but think about all the parallels this has to last summer’s #EAFail incident, in which EA Games ran the “Sin to Win” contest to promote Dante’s Inferno. The contest encouraged the sexual harassment of female attendees at San Diego Comic Con, and given the fact that sexual harassment of women at fandom conventions is commonplace, it’s disturbing that a company would run such a contest. It’s stunts like this and the advertising campaign for Bayonetta that encourage a tolerance for sexual harassment, making it more difficult for women to go about their daily lives.
What do you all think of the points Sarkeesian makes in the video, and of the Bayonetta advertising campaign?