A new game has been announced from Double Fine. In this game you can control huge robots against what appears to be a science fiction type alien menace. A large variety of gigantic robots can be controlled by the player. Not much information is available about the game yet but that premise sure sounds fun to me! Robots? Sci-fi aliens/creatures? I am interested!! So I checked out the trailer:
Double Fine (ominous laughter)
They are coming. Coming for your freedom. .. for your family... for your children. (shows aliens attacking)
(image of an alien screaming) The Monovision menace has destroyed our army, our navy, our air force. Who is left to fight?
(image of a huge robot commanded by a male soldier rises up from the ground) The mobile trench brigade! (image of men doing one armed push-ups) An elite force of experienced soldiers trained to command a revolutionary breed of weaponry. A combination of mobile firepower and stationary defenses that will turn the tide of war in our favor.
(a fast scrolling gallery of images that always show a male soldier standing in front of a different robot) Handle cutting edge weaponry designed specifically for mobile trench warfare. March side by side with allies from around the world. You can join us, or just stay home and wait for Vlad to knock on your door.
Turn no man's land into REAL MAN'S LAND!
Did I just hear that correctly? This game is for MEN! MANLY MEN!! No girls allowed, because war is for MEN!!
I do not know if the game will include playable female soldiers. It may or it may not. But even if the game itself only includes male soldiers, it could still be appealing to female and male gamers. Yet the advertising strongly states that women gamers are not welcome. It yells that this is "REAL MAN'S LAND"! Why, oh why, do we still see this kind of advertising? In one line, my excitement diminished and my anger rose. Here is a game that interested me when I heard the premise but the trailer specifically screams that it is FOR MEN; it is not for me. That line was unnecessary and did nothing but exclude part of the potential audience. The way I see it, it is a sign of bad advertising when I go from excited about a game to feeling angry and excluded in less than 2 minutes.