*NSFW* Top Spin 4: Selling female athletes and gamers as sex symbols


Top Spin 4 is the latest installment of 2KGames’ tennis series featuring playable character depictions of actual tennis stars.  This latest promotional video features professional tennis champion Serena Williams and the “world’s sexiest tennis gamer” Rileah Vanderbilt, and it definitely doesn’t focus on either of their talent or skill.  The video features both of the women in scantily clad outfits with gratuitous shots of their breasts and asses, and slows down their athletic grunts to sound like something right out of a porno.  How sad is it that someone like Serena, who at one point was the top woman tennis player in the world, who has won two Olympic gold metals, who is considered one of the best tennis players of all time, isn’t enough to sell a game about tennis without removing most of her clothes?

This video also focuses very little on the actual video game that it is promoting.  Kotaku states “…maybe this is what it takes to get people (or just horny dudes) to notice 2K Sports’ latest Top Spin game, a title that’s not known for its titillation, sweaty cleavage and spurts of flame.”

It’s a completely overdone way of advertising games that have little in the way of decent gameplay. It’s basically like putting a big sign on the game saying “Our game sucks, and it is so uninteresting to play that we have to resort to sex to sell it.”  Although it does do us a favor by showing us exactly which games to avoid purchasing.

(via Kotaku)

About Tami Baribeau

Lead Editor and co-founder of The Border House, feminist, gamer, lover of social media, technology, and virtual worlds. Pansexual, equestrian, dog lover, social game studio director and producer. Email me here and follow me on Twitter!
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8 Responses to *NSFW* Top Spin 4: Selling female athletes and gamers as sex symbols

  1. Thefremen says:

    What the hell was that? They didn’t even bother trying to do a subtle wink and a nod there, it’s just out and out softcore porn with a few screenshots added in.

  2. Dylan says:

    Wow, just wow.

  3. Rayna says:

    Just saw on Joystiq that 2K Sports say this was done as a potential ad by an agency and they did not authorize its release, so it could be it was never going to be used…

    Or maybe they just went with the viral any-attention-is-good-attention approach.

  4. Maverynthia says:

    I wonder if they are trying to trump Dead or Alive: Beach Volleyball with this one. I guess games with women playing sports has to be sexy to sell to men or they won’t buy it. *SIGH* Then it won’t sell and they’ll say “Well games with women don’t sell!”

    • Korva says:

      “Everyone knows” that sex is all that women are REALLY for … *sigh* Nothing new there. Especially since men are much stronger and faster and tougher and technically better, so why waste time and money watching silly girls playing third-rate pretend-sports instead of watching “real athletes” do the “real thing” if you can’t get at least a rise out of it?

      That’s the justification I’ve heard and read about the value or lack of it of real-life (instead of virtual) women’s sports and the skimpy female outfits, at least. It’s really revealing and disheartening both.

  5. AceofOpus says:

    But….it is a simulation game…you know real tennis? I think if they wanted to do a “sexy” ad they could have just made a joke using the things most people poke fun of about tennis: a bunch of sweaty men and women grunting. I can actually see the ad in front of my face. Sure it might be a insulting if lets say a bunch of men hear two women women grunting and run like horny schoolboys to see what’s actually happening only to be “disappointed” when they are playing a tennis game in respectable attire (show 5-10 seconds of the gameplay and the ad is done). However, this…what is this telling me about the game. Is this Wimbledon XXX?

  6. PlusSizedGamerWoman says:

    And on that note, I will NOT be buying this game. NO thank you.

  7. brother v says:

    I’ve seen it but the link is no longer working, so i watched DBZ abridged instead :D, but getting back to the topic at hand:

    I think here we may be seeing (what i hope is) the death of the ridiculous comerical genre.

    I think the best way to deal with this stupidity is to QUIETLY boycott the game. when their sales don’t improve/reduce, they will give up on this bs and go back to trying to say how good (lol) that game is.

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