RamaCity: Manly casual game for men

Bigpoint, an online game publisher, has just announced a press release about their new game, RamaCity.  This city-building game is their “first casual game targeted specifically towards men”.  Is there any game more masculine than one in which players carefully craft a city, growing from a small trailer park to a massive bustling metropolis?  I mean, really.  Women just hate playing city-building games. *eye roll*  I wanted to know what was so male-focused about this game, so I read on:

In RamaCity, building your dream city is just the beginning: Starting off small with a few trailer homes, players slowly expand their cities, eventually turning them into booming urban metropolises. Gamers will not only have a good time building homes in RamaCity, they’ll be able to bring their cities to life with city planning, daily quests and social game functions, with adorable, fun-loving citizens.




Games like RamaCity are closing the gap between gaming newcomers and seasoned gaming veterans,” says Tobias Reisberger, Chief Games Officer at Bigpoint. “After the success of Farmerama and Zoomumba, RamaCity is our chance to incorporate male target audiences into our casual game portfolio and combine visually stunning graphics and sophisticated gameplay with a casual game that is easy to start playing.

So apparently what brings men in to this game is visually stunning graphics and sophisticated gameplay.  Women need their games simplistic, both in looks and mechanics.  Women need games that are cute and cuddly, and men like to build things and create masterpieces.  It’s a fucking simplified SimCity in a browser. I personally know many women (including myself) who played the shit out of that game.

We’re constantly bombarded with advertisements for traditional console games featuring male protagonists, shallow over-sexualized female throwaway characters, guns, action, boobs, violence, edginess, grittyness as the basic standard for male-targeted gaming.  And don’t get me wrong, that offends the heck out of me.  However, I would like someone to tell me why a city-building casual game is being spun as a game for men.

For those interested in seeing this incredibly manly city game, it will be in open beta soon.  Sign up here.

About Tami Baribeau

Lead Editor and co-founder of The Border House, feminist, gamer, lover of social media, technology, and virtual worlds. Pansexual, equestrian, dog lover, social game studio director and producer. Email me here and follow me on Twitter!
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14 Responses to RamaCity: Manly casual game for men

  1. Jargo says:

    Isn’t this just simply a cityvile clone ? Last time i checked my Facebook profile 90% of my cityvile neighbors were women …

  2. Deviija says:

    Wow, whether intentional or not, what Tobias said came off really offensive with its wording. Yes, because any game before RamaCity is just too casual and simplistic, and that’s why women play it instead of (more) men. So there’s a desperate need to target that (male) audience. Right… I shake my head. I don’t understand this manly man city sim angle.

  3. Maverynthia says:

    I thought all Facebook games were for men, unless stated they were for women (or were the fashion games with only female characters). The last army/city building game I look at had the whole scantily clad, blond, elf woman showing her cleavage and was going to be my assistant.

  4. Jawnita says:

    I love how “Farmerama” and “Zoomumba” sound like derivative tripe as well. It sounds to me like they’re just grasping at straws to find something, anything, to “distinguish” themselves.

  5. Switchbreak says:

    This reads to me like some panicked clueless executive noticed that his player-base was mostly female and was given a directive by advertisers to raise the numbers in the other quadrants so they could sell Axe body spray or something, so he grabbed the first game in the pipeline and decided “hey, this is for MEN now.”

  6. Korva says:

    What. The. Hell. Way to go to tell half of humanity that we’re not wanted as customers, jackass. I’ll definitely keep that in mind when I feel my occasional itch for a city-builder (there’s always my ancient copy of SC2000 for that). And what exactly is supposed to be specifically male about this sort of thing, anyway? Are the skyscrapers in the finished version going to be giant penises and the trees will look like hairy balls? Sheesh.

    • Sas says:

      The version you suggested actually sounds hilarious and I kind of wish it was real. XD “H. R. Giger’s Cityrama”

  7. Trodamus says:

    The absolute best I could say about this is that they’re trying to tap the “under utilized” male demographic for these sorts of games.

    Why they’d choose to do so in a manner that would alienate their current market base, however, is anyone’s guess. I guess man dollars are just better?

  8. mim says:

    I have a really hard time to imagine why they thought people would be impressed by a game aimed at men. What could possibly be the reasoning here? “You know, now that the mainstream market is inching ever so slowly towards equality, it’s time to take a step back. Next stop: a version for all white players!” As if there really weren’t any casual games for men to begin with. Ugh.

  9. Quinnae says:

    I’m a woman and I grew up on SimCity, SimCity 2000, and SimCity 3000.

    Really, there isn’t much to add to what’s already been said here. I think I honestly played those games growing up and loved them more than I did any game targeted at men. If I had more time I’d probably fire up SimCity 4 for some serious uncontrolled urban sprawl on my screen.

    Anyway, fantastic article, Cuppy.

  10. Rakaziel says:

    Yeah, especially look at that manly ice cream parlor and the manly manly dark and edgy pastel colors.

    Marketing idiocy and nothing else.

  11. Jonathan says:

    I’m a man and I’m really quite offended. It clearly doesn’t contain homoerotic space marines, mindless violence and female characters who only exist as objects of lust, the essential ingredients for making manly games for me. Bigpoint, you are clearly doing it wrong!

    Apologies for breaking your sarcasmometers.

  12. Wat.

    This doesn’t even make sense if you DO accept the usual gender-stereotyping crap common in video game marketing as valid. (Which it’s not.)

  13. Sarah says:

    Wait, what? The general rule since the CREATION of video games has been that the games are targeted toward men, right until the 90s, when they started to target the female market. Well, Pac-Man was theoretically the first game targeted specifically at women, but the first company devoted to “girls’ games” didn’t appear until the mid-90s. Maybe this is a backhand compliment– “There are so many women gamers that we must now target men specifically, otherwise we might not get them, and then we would be left with women casual gamers! HORRORS!”

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