I’ve borrowed a 3DS and have been playing Style Savvy: Trendsetters, the sequel to the 2009 DS game Style Savvy. They are both fashion games that are part business sim: players take on the role of a manager of a fashion boutique and are tasked with picking out items for customers according to their taste and keeping the store stocked. With these two elements, the game combines strategy with creativity in a fresh way. A customer will come in and ask for, say, a bold shirt, and if the player picks a shirt of that taste, the customer will buy it, adding funds to the shop, which the player then use to buy more stock. Customers will often ask for entire outfits in a certain style, or if the player puts together a good outfit on her window mannequin, someone will buy the entire thing. That’s the creative part. The strategy part comes in when the player heads to the buyer’s center to stock up on items. There are a number of brands in different styles, and the player needs to decide which items will best meet her customers’ needs. Trendsetters is different from the original in that it adds men’s fashion, a slightly creepier art style as far as faces are concerned, and 3D.
I enjoy both games a lot, and yet there’s also something deeply limiting about them. Items in the game have a number of different attributes, but the most important are brand and taste, which are related. There’s an edgy brand, a gothic lolita brand, a pop brand, a preppy brand, an athletic brand. So when someone comes in asking for a pop t-shirt, the player just looks for the Mint Sprinkles brand and the customer will be all over it. In the original game, the player had to memorize which brand was which (most were obvious, but some were less so), but Trendsetters adds the ability to search the shop inventory based on any number of factors, including brand and taste, which are separate. In the sequel, if someone asks for bold pants, but the shop doesn’t have anything from the bold brand, AZ USA, something from the edgy brand Stage Dive may do.
So there’s a little more freedom this time around, but it still doesn’t quite capture what’s fun about fashion, which is putting together an outfit with unexpected combinations that somehow totally work, or combining styles that balance each other out. In the world of Style Savvy, only the expected is allowed. Successful outfits generally mean dressing head-to-toe in a specific brand. My favorite kind of outfit is to mix girly dresses with tough boots, jackets, and accessories, but in the game, that would be fashion blasphemy. You can’t mix Stage Dive and Cantata Modo! That’s just ridiculous!
But in the real world of fashion, rules are made to be broken. Traditional rules like “don’t pair brown and black” just don’t hold any more. But I’m a programmer, I know how computers work, and computers need hard and fast rules. A computer can’t judge something as subjective as style (not yet, anyway). So unless a game is purely creative, there are going to be these limitations. I don’t fault Style Savvy for having those limitations; after all, it does quite a good job of making the player feel like a boutique manager within them. But I can’t help wishing that the game gave the player a bit more freedom to mix things up, to create something unexpected.