About Us
The Border House is a blog for gamers. It's a blog for those who are feminist, queer, disabled, people of color, transgender, poor, gay, lesbian, and others who belong to marginalized groups, as well as allies. Our goal is to bring thoughtful analysis to gaming with a feminist viewpoint and up-to-date news on games, virtual worlds, and social media.Discussion Policy
We have a discussion policy here and we encourage you to read it before you comment.Search
-
-
Recent Posts
Categories
Recent Comments
- Chris Lowrance on What Are You Playing Wednesday
- Cordate on Open Thread!
- Matt on So, Who’s Going to Buy the New Xbox One?
- Matt on What Are You Playing Wednesday
- Timmy_Mac614 on What Are You Playing Wednesday
- Timmy_Mac614 on What Are You Playing Wednesday
- Negative Kat on What Are You Playing Wednesday
Blogroll
Meta
Tags
advertising BioWare casual fridays character design characters Characters Done Right diversity Dragon Age 2 Dragon Age: Origins female characters feminism game design game industry game of the day gender homophobia indie games Kongregate Kotaku LGBT linkspam marketing Mass Effect Mass Effect 2 misogyny Nintendo open thread podcast PS3 race racism rape rape culture sex sexism sexuality transgender transphobia twine violence welcome What Are You Playing Wednesday women World of Warcraft WoW
Tag Archives: marketing
The Narrow-Mindedness of the ‘Accepted Wisdom’
Today’s guest post is by Sarah Argodale, a young student who is getting ready to start her Master’s degree in Public Policy/Administration. In her spare time, she likes to write about feminism and video games. You can follow her here. A recent … Continue reading
Posted in General Gaming
Tagged bioshock infinite, Dragon Age III, Ken Levine, marketing, PAX East, remember me
33 Comments
Assassin’s Creed 3 Multiplayer Trailer Makes Me Cringe
Last week, Ubisoft posted a trailer for the multiplayer mode of upcoming game Assassin’s Creed 3. Predictably, it features whites and Native Americans, both men and women, killing each other with rifles, hammers, daggers and the like. Standard procedure for … Continue reading
Posted in Console Games
Tagged advertising, assassins creed 3, female characters, marketing, misogyny, Ubisoft, women
9 Comments
Hey E3, It’s Time to Have a “No Booth Babes” Policy
E3 might be a wonderful conference to attend if you’re a straight, white, privileged male interested in getting your photo taken by scantily-clad women at video game booths. But the women (and their allies) in and around the game … Continue reading
FemShep Steps Forward, But for How Long?
On the final day of the San Diego Comic Con, I sat in a hotel lobby completely exhausted, but still unable to stop grinning as I watched two little girls carry on a protracted and energetic pretend battle with a … Continue reading
Posted in Console Games, PC Games
Tagged BioWare, commander shepard, diversity, female characters, femshep, marketing, Mass Effect, Mass Effect 2, mass effect 3
48 Comments
FemShep Will Be on CE Box Art, Get Her Own Trailer Thanks to Fans
Fans of the female version of Mass Effect‘s Commander Shepard rejoice: BioWare Marketing Director David Silverman has confirmed on Twitter that not only is the company working on a trailer featuring FemShep, but she will be included on the box … Continue reading
Posted in Console Games, PC Games
Tagged BioWare, commander shepard, EA, femshep, marketing, Mass Effect, mass effect 3
25 Comments
RamaCity: Manly casual game for men
Bigpoint, an online game publisher, has just announced a press release about their new game, RamaCity. This city-building game is their “first casual game targeted specifically towards men”. Is there any game more masculine than one in which players carefully … Continue reading
Duke Nukem Forever – Wallowing in sexism
In some games we find sexism buried within plot points or seen through the stereotyped portrayals of female characters. Duke Nukem Forever is not one of those games. There is no need to look deeply into gameplay or storyline … Continue reading
*NSFW* Top Spin 4: Selling female athletes and gamers as sex symbols
Top Spin 4 is the latest installment of 2KGames’ tennis series featuring playable character depictions of actual tennis stars. This latest promotional video features professional tennis champion Serena Williams and the “world’s sexiest tennis gamer” Rileah Vanderbilt, and it definitely … Continue reading
Posted in Console Games
Tagged 2kgames, 2ksports, advertising, marketing, serena williams, sexism, top spin 4
8 Comments
Trenched – for men, manly men! (no girls allowed)
A new game has been announced from Double Fine. In this game you can control huge robots against what appears to be a science fiction type alien menace. A large variety of gigantic robots can be controlled by the … Continue reading
Ad Copy Done Wrong: BTO Online’s sexism, racism, & classism
Wundergeek is a straight, cis white woman who recently was asked to write an article about sexism in gaming and found she couldn’t shut up about in once the article was done. She’s since started Go Make Me a Sandwich, a blog … Continue reading
Posted in General Gaming, Web
Tagged advertising, BTO, business tycoon online, classism, dovogame, marketing, racism, sexism
7 Comments

